Yonex began within the 1940’s as a producer of picket fishing floats however was unlucky sufficient to be pressured out of this manufacturing sector as a result of development of plastic floats within the business. This prompted founder Minoru Yoneyama to make a dedication that the corporate would by no means let expertise and innovation depart them behind once more and this has shaped the cornerstone to the beliefs and ethics and enterprise practices of Yonex within the modern-day.Within the late 1950’s Yoneyama began to make badminton rackets for different excessive profile manufacturers and shortly established a popularity for producing high quality rackets while incorporating the newest supplies and introducing ideas such because the broad physique racket and the isometric head. These new design options would discover their method onto the rackets of all the massive model names sports activities rackets akin to Carlton and Prince.
The Yonex Company itself was established in California in 1983 and have become the world chief within the design and manufacturing of golf, tennis and badminton tools. A daring declare maybe however it could maintain true in the present day that they’re doubtless the primary identify in badminton – if not fairly as famend in golf and tennis.From comparatively humble beginnings Yonex has created a robust international model that enjoys a dominance supported by company sponsorship and product high quality. In in the present day’s skilled recreation over 80% of gamers have a Yonex badminton racket of their hand once they compete. Main names that Yonex sponsor embrace Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.In 2007 Yonex celebrated their 25th successive 12 months as the primary sponsor of the All England Badminton Championships and adopted up in 2008 by gaining 24 Olympic medals on the Beijing video games. A world viewers on the Olympics helps to additional push the identify and popularity as the emblem is immediately recognisable on the strings of gamers rackets
Yonex, via the preliminary dedication and drive of their founder, proceed to innovate and put money into new expertise and launched the primary technology of slim rackets in 2009. The ArcSaber Z-Slash recorded the quickest ever velocity of 421km/h and goes to point out how gamers with a Yonex badminton racket will at all times have an excellent aggressive edge and may be impressed by the expertise, success and branding behind the manufacturing of high quality merchandise. The vary incorporates rackets for all ages and skills, catering for professionals and beginner gamers alike.
